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http://sharkride.com/blog/2008/02/08/a-retail-experience-with-negative-externalities-minimized-and-reflected-in-the-labeling-and-pricing/ -
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I'd recommend the book Cradle to Cradle if you're interested in how product design can change things for the better...
For any, like Bob, interested in mitigating efforts via design, may I point you at http://www.junkk.com, which tries to matchmake those with ideas for second uses with those keen not to throw stuff away if not necessary.
But I have to agree that the more potent notion is building this in from the off. If any are in the UK in March there is a show at the NEC called Innovative Packaging, with a sub-section called EcoPack, at which I am exhibiting (a bottle/jar cap re:evolutionary design called RE:tie) and also speaking on the joys of re:use!